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Lucky Girl Spice : Launch Campaign

It's a common experience to be out of town on a work trip, sitting before a plate of mediocre, bland food. Lucky Girl Spice suggests it doesn't have to be that way. Transform your experience, any experience, with just a few drops of our flavor-packed chili oil.

 

These 8 drawings follow Luna Gigi Song as she arrives in a foreign city and prepares for a girls’ night out. I worked closely with my friend and copywriter, Ilaria Lobo, to paint a picture of who we envision Lucky Girl 001 to be. 

In addition to announcing our 7/7 launch, this campaign takes our chili oil out of the kitchen. LGS products come in TSA-approved 2oz sizes and are meant to be traveled with. The bright red hue of our products add an amulet quality, and in this campaign, Luna's chili oil serves as a good luck charm

 

The story continues in a forthcoming release. Follow Lucky Girl Spice on Instagram & Tiktok to stay in the know. 

Creative Direction: Carrie Lin

Copywriting: Ilaria Lobo & Carrie Lin

Illustration & Graphic Design: Carrie Lin

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