Delenciaga 2020 Campaign

Delenciaga is a clothing brand direct from the mind of Delency Parham, and its sales are a way to collect resources for Oaklands unhoused and underserved communities. All proceeds from this campaign went towards People's Program, a Black-led organization, founded by Black youth in 2017, dedicated to empowering the community of Oakland through grassroots community programs. Instead of relying on top-down solutions, they champion bottom-up approaches to address the core issues affecting their community. Their mission is clear: To serve the people, build autonomy, and directly impact Black lives.

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The concept for this year's campaign was "work uniform" -- and by work i mean grassroots community work. Many of our models run critical pieces of People's Programs farm, grocery, hot meal,  & health clinic operations. I wanted to show case their faces as much as this collection of shirts. 

Models: Journey Isezaki, Prada Mack, Abbas Muntaqim, Kelly Mitchell, AB, Chris, Dizzle. 

Creative Direction & Graphic Design: Carrie Lin

Merchandise Design: Delency Parham

Photography: Bryan Berry

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